EatSmart – App Design

A client came to us with an idea for an app, but couldn’t visualise their idea practically and thus were unable to bring forward the app to investors to begin development.

We sat down with the Client and discussed the main goals and features of the app, the target audience, usability and the ideal aesthetic of the application.




Very modern, sleek, minimalistic with a limited colour palette of muted, healthy greens, balanced with white for use on negative space, detailing and info-graphics.

The goal was a healthy, clean and modern aesthetic, to reflect the nature of the application and it’s target audience.