3D Animation

3D Animated Productions

3D animation is a great way to tell a story, to describe a service or to visualise a particular product or process. Here at Painting Pixels our talented team of professional artists, specialise in creating highly detailed 3D models, 3D animations and 3D visualisations for a wide range of service sectors; including:

•Corporate •SME •Aerospace •Defense and Security •Banking •Chemistry and Medical •Electronics •Manufacturing •Engineering •Public •Telecommunications •Transport •Tourism •Utilities and Energy •Entertainment •Language •Education •Social •Building and Architecture •Regeneration •Government

Have a quick watch through the video’s below to instantly see some of the 3D projects that we have created or have a more detailed browse through our Gallery. You’ll see first-hand how 3d modelling and animation can be applied to any industry sector including yours, to help better showcase your product or to demonstrate your process and services.

If you’re already ready to start your project, then call 01473 857860 to talk to us right away.

3D Model and Animation of RigSaver Industrial Valve

3D Model and Animation of RigSaver Industrial Valve

3D model and animation created for Amot to showcase there new RigSaver, re-designed product.

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3D Speaker Showcase Animation – Demonstrating the AN Series from Celestion

Showcase 3D animation with motion graphics created for Celestion. The Animation demonstrates features of the new AN Series speaker range.

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Painting Pixel Ltd Ident of our 3D Robot Butterfly

Our 3D robot butterfly mascot render out to use at an ident for all our animations.

3D Model and Animation – Shanty Pet Comb R2

Bespoke hand modelled 3D product animation created for Shanty Group Showcasing the new Shanty R2 Pet Comb. Animation product showcase.

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Woolly Rider 3D Animation for Ride Fest 2017

3D and motion graphics animation showcasing Woolly cycling on his static exercise bike introducing the Ride Fest 17 event.

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Cinderella TV Advert

Watch our TV advert created for the Cinderella pantomime and broadcast nationwide. The advert features Bradley Walsh, Paul ‘O’ Grady and Dick and Dom

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3D Cinderella Pantomime

3D Cinderella pantomime production video created for the Worlds Biggest Panto, showcased at the Barclaycard arena

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Abbeycroft Leisure – 3D Animated Motion Graphics Ident

3D animation logo ident created for Abbeycroft Leisure. The animated ident consists of the different pieces of the logo coming together to form the symbol and text component of the full logo.

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Woolly 3D Animation for St Elizabeth Hospice

3D model and animation created for St Elizabeth Hospice. Featuring the new Woolly character designed as there main mascot.

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3D Product Animation AXI2050 Showcase

3D modelled and animated product demonstration and showcase for the Celestion AXi2050. Explaining what the product is and how it works including features and benefits.

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3D Animation and Modelling for the PillMate brand Pillbox

3D Animation and Modelling for the PillMate brand Pillbox

3D modelling and animation created to showcase the PillMate brand pillbox. Featuring the 'Auto Large 7 Days' pillbox.

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3D Modelling and Animation for Shanty PillMate Large Twice Daily

3D Modelling and Animation for Shanty’s PillMate ‘Large Twice Daily’

Bespoke hand modelled PillMate pillbox created for the Shanty's PillMate brand. Features the 'Large Twice Daily' pillbox.

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3D Animation of the Celestion FTX Product Range

3D Animation created for Celstion showcasing there FTX range for speaker products.

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Ultrasound 3D Animation

3D animated ultrasound animation showcasing the final stage of the birthing process. The animation is accurate with the graphic overlays and readings \

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3D character animation created for the E-species marketing and website. The bespoke character was designed, modelled, textured and animated all in house using our chosen 3D software of Lightwave 3D

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3D HouseHam Tractor

3D automotive animation of the HouseHam Sprayer spinning on a rotating platform as part of a 3D interactive iPad app

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Damaris 3D Animation

3D animation created to showcase the new Damaris Solaris bag created by Damaris Mode. The 3D animation was created as an advertising piece and also as a set of interactive sequences for a bespoke website

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Dummet Copp 3D Animation

3D animated origami I-dent created for Dummett Copp.

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M3 Nitcomb 3D Animation

3D animation created for one of our long term clients created to showcase and demonstrate the features and benefits of there latest product launch the NitComb M3

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3D Animation Land and Water

3D industrial animation showcasing how the Land and Water company use there vessels to clear out and dredge built up dirt and debris on the port. Includes 3D animation and post production effects

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Golf Ball Through Window VFX

3D animation and VFX created to showcase a golf ball smashing through domestic household double glazing windows and the damage it leaves behind

TowerOne Multimedia Production

3D animation showcasing a multitude of design services including 3d animation, 2d animation, web design and interactive game and app design. Created using Lightwave 3D and the Adobe suit

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TBTM 3D Animation

3D medical animation created for TBTM to showcase the brain-mind architecture. The animation was modelled and animated using Lightwave 3D and edited using Adobe after effects and Premiere

3D Animation SEO Positive

3D animation created for an SEO company to showcase there services at a trade show in London. We created the whole animation in Lightwave 3D and edited using our suit of HD editing programs and output in fill HD quality

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3D Nokia Animation

3D animation created for the Nokia handset to showcase it’s design and features. Full 3d modelling and animation using Lightwave 3D and the adobe editing suit

3D Animated Ident for Lucas Developments

3D animation created for a website banner. This is an interactive banner which respond and changes its focus on the highlighted item depending on the visited page. Beats the standard scrolling image banners we think!

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Arc Logo Ident

3D animated I-dent with special effects, created for Arc Window Films.

Wheels and Tyres

3D animated renders created for the 'tractor configuration app'. Animation shows wheels and tyres spin 360.


Types of 3D Services

Using our 3D modelling and animation tools our team of 3D artists have created some amazing 3D animations and visuals including complex organic character models, sophisticated rigging, hyper realistic automotive visualisation, technical industrial renders, 3D logo’s and animated i-dents, to name a few!

Below you’ll see a handful of 3D based services just to give you an idea of some of the categories we work with, but we can pretty much design and model anything for anything and it doesn’t need to be defined in an category!


3D Character Design, Modelling and Animation

For TV, film, web icons, mascots, animated cartoon series, company branding and identity etc

3D Automotive Design

To showcase latest supercar designs for TV adverts and promotional material etc

3D Industrial Animation

To showcase complex industrial machines and processes

3D Logo Design

Created for branding and websites etc

3D Animated I-dents

Used on websites and at the beginning of presentations and corporate videos etc

3D Architectural Modelling

To create 3D renders for sales brochures and animated flythrough

3D Medical Animations

Created to demonstrate precise medical process and procedures and explainer animations for help in medical learning and training.

3D Product Design and Prototyping

To help visualise and build a new product for better marketing and sales to winning a new patent etc

3D Interior Design and Animation

For show homes, using 3D renders to market and sell

3D Environmental Set Design

For TV, films and planning process


So the above are just some of the regular types of projects that we work on weekly. But we do much more, we are a full production company so we can design and animate for large complex productions for high budget website campaigns, TV adverts, TV series, live on-stage animated productions, 3D stereoscopic animations to even cinema. We can create any form of 3D animation or render no matter how complex or obscure at the highest levels and output as a 3d stereoscopic production, full 1080p HD quality, 4K or even higher.

Some Example 3D Renders from different projects

fieldens tractorbmw carfieldens vehiclearchitectural designboat modellucas development modelslabour stagesnokia phonebrain 3ddamaris solaris bagwebsite conceptE-SpeciesCelestion_ThumbPainting Pixels Dudley RenderWheelSEO Positive BannerShowcase Animation005platinum cleaning logoarc window films logomonitor my baby logo


Why use 3D animation?

With the increase in computational power and capability of 3D software packages, the cost of creating 3D animation is becoming far more accessible to the everyday business. It’s a great technology to help demonstrate a complex process or service. Instead of requiring several long paragraphs of text to explain a service; it’s easier and far more engaging to create a short 20 second, 30 second or 1 minute visually appealing 3D animation to explain a service better to your audience. It’s all about grabbing your audience’s attention and allowing them to understand your product, process or service as quickly and as amusingly as possible.

This is why you will notice a large amount of TV adverts utilise the power of 3D animation for their selling. For example, many product manufacturers use 3D to help showcase their products, as it’s easier for them to manipulate and render an item in any position and also control things lighting and weather and environment etc to allow their showcase piece to look it’s best and reach its full potential, so basically the constraints and laws of the physical world do not matter and or effect your vision for the perfect end result.


So if you’re ready to start your 3D animation production give as a call now on 01473 857860 to book a free chat or email us on [email protected] to book your free consultation.



How it works

Once you know you’re ready to start your production and you contact us, the first thing we do is invite you down to our studio and just listen to your story, take notes and talk through all your requirements. If it’s easier for you, we can come and visit you at your office; we usually carry our iPad and MacBook with us so can show you examples etc. In instances were travelling is not possible, we can still have a full consultation over the phone or skype call. We do this often with our international client base.

It’s common to not know exactly what you want out of the 3D animation, similar to some of our past clients, so on these instances we would ask what message you are trying to get across and then we would offer suggestions to best tell that story.

Sometimes our clients don’t know what the message is, nor have a fully structured idea of what kind of animation they’re looking for; all they know is that they have a product and they want an animation to help sell that product. In these instances, we would go ahead and research the product on their behalf, create a strategy, create a story and key point messages and continue on and develop idea’s, concepts and write out either a script or screenplay.

However, you may already have a great idea and know how the animation should flow. In these instances, we would talk through your idea in detail and help develop the story further if needed. Once agreed we would move on to the developmental stage, including storyboarding and concept development.

Everything we do is fully bespoke and every client requirement is unique. As mentioned above, we create animations for all sorts of different things and different sectors. So we know exactly how the pipeline should flow and so we are happy to Project Manage from start to finish because no matter how the brief is delivered to us, the sequence of events we follow have a similar workflow.


Below is a typical 3D pipeline.

3D Pipeline

1. Consultation

This is when we have a sit down in our studio, at your address or hold a conversation over the phone and discuss what your requirements are and also what it is that you are trying to achieve through 3D animation.

2. Research

Once we have a summary of what the requirements are and have developed on the idea, path and direction. We can then conduct any necessary research that is required, including textures, features, props, photos, stats, writing etc.

3. Idea development

This is where we can help you to develop on your idea, script or vision, backed up by any further research on the topic or assets etc. This is good as it helps strategise where different levels of 3D can be utilised.

4. Scripting/ Screenplay

We can help in the writing of scripts or screenplay. There have been many instances where a client may have a great idea or vision for animation but has not thought through the full system including, structure or step by step process, dialogue, events and/or sequences. So even times where a script or screen play is not requested, we sometimes create a rough version to help structure the workflow of the animation.

5. Concept design

In this stage we create any necessary concepts of characters, props, and environments. We base these visual concepts off the descriptions in the script.

6. Voiceover recording and sound recording

We have a large base of voiceover and audio artist that create all audio for our animations. In this stage we have our audio, sound effects and voiceover pieces recorded.

7. Storyboarding

This is the stage where we take the script, screenplay or story and create a visual, step by step representation of the sequence of events. This works twofold as it helps illustrate to the client how the animation will link together and run. Also it helps us keep on track and understand our animation creation sequence. We often create video storyboards and edit in all voiceover and audio tracks for longer larger budget animations. This helps us keep better sequence timing and track the process better.

8. 3D modelling of all assets

In this stage we create all necessary 3D models, right from the largest 3d environments to detailed 3D characters to the tiniest props. These models are based off the concept sketches created at the concept art stage. We also create the range of phonemes for any character models. Phonemes are the shapes that the face makes as you pronounce as syllable, letter, or word.

9. Texturing

We proceed to texturing all the 3d models. We texture using several different methods including, just applying simple maps to using multiple procedurals to high end UV mapping. On large scenes, multiple styles of texturing can be used; typically we would unwrap and use high level texturing for a 3d character that is close to the camera and perhaps use simpler maps on far off scenery. A good practice that we use is to throw each model into a scene with realistic lighting. Even though the lighting in the final animation may not look like this, it gives us a good start in working out the texture values.

10. Rigging

We rig all objects that require movement and sometimes even rig inanimate objects. We rig non animated objects with simple nodes to help move them around the scene for easier setup. We create more complex rigs for 3D character models. So whether they are bipedal, quadruped or something else, we can create any form of rigging to allow that character or object to animate and move seamlessly.

11. Setup

This is where we take all the created objects, characters and environments and set them all out in the scene as per the storyboard. We create all the camera’s and set them to their shooting angles and ready everything else for animation.

12. Lighting

This is where we fully light the scene in accordance to the descriptions in the script. In this stage we often change some of the values of the texture maps to be more complementary to the scene and lighting environment.

13. Animation

Animation is the step by step process off moving the rigged characters or objects to a position recording their movement and moving the position again. We typically create our animations at 25 frames a second and so a lot of intricate movements need to take place to deliver a single second of animation. Often multiple elements are being animated for every second of footage. This is most common in character animation where the body, limbs and head needs to move and animate along with the expressions of the mouth and eyes, which all need to work in sync with the others in order to allow the animation to look smooth and non-robotic.

Off topic, you’d be surprised at how hard it is to animate a human character properly and at how easy it is to make a human character move in a poor robotic fashion. But most surprisingly if you try and animate a robotic character and try and animate it in that poor quality robotic style you’ll still find that it doesn’t look quite right, even though it’s a robot. This is why at Painting Pixels we only hire the most talented artists who understand the theory behind anatomy, movement and physiology so to have the ability to understand and create more realistic looking and fluid animations sequences.

14. Render output

This is the stage where we allow our large investment in to rendering hardware come in to its own. We set up the scenes and set the directories and hit render. We allow the computers to crunch the numbers and visualise every frame of our animation. As a minimum we render out at full 1080p HD quality but we can render out at 4K or higher. We unusually agree this in the initial consultation stage or ideas stage. This is because even though we would still technically be able render at higher resolutions, each render time will increase 8 fold and add to costs and also all texture will look blurry as they would have only been created in HD quality instead of 4K and or higher.

15. Video Editing

This is the stage where we compile all the rendered frames and stitch them together in sequence as per the storyboard or animated storyboard. We create any required transitions and make any necessary cuts.

16. Post production special effects

It’s not necessary to use post effect’s on everything though we do tend to add some form of additional effect to spruce up the final look of the animations. Post production effects can be anything from changes in colours, grades to explosions and added smoke and dynamics etc.

17. Sound design and Final Edit

In this stage we add in all the final audio and voiceover tracks, synchronise everything and add additional effects for any post graphics like, explosion or bullets, flashes etc

18. Final output

Final output is the render from the editing suit. We usually have a fully uncompressed render and alternate renders in a variety of formats so that the animation can be viewed on multiple platforms.

19. Delivery

We then deliver the final piece on the agreed platform whether it be a video for use on websites and social media like YouTube or burnt on to physical blu-ray disc.

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