The Benefits of 2D and 3D Animation and Video Adverts for Digital Marketing and Advertising.
The digital age!
We live in the digital age; a moment in time, where we spend an ever-increasing slice of our life in front of digital screens. We sit in front of these eyeball engaging screens to work, play, learn and for entertainment.
And with the increase of smartphones and tablet devices; consumption of digital content doesn’t require a person to be stationary in a static position in front of either a traditional television screen or desktop computer screen. With half of the entire global population using smartphones as apart of their daily lives, it’s more important than ever to make sure you’re making your digital marketing as digestible and interesting as it can be.
Smart, connected and mobile!
People now often have multiple smart and connected devices including mobile smartphones and tablet computers, which in many cases are even more powerful than desktop computers and laptops.
The ‘key part’ is that they are of course portable and so everyone can easily access digital, rich media content from anywhere.
This anywhere situation bolstered with the added benefit of faster internet connections via wifi, 4G, and even 5G has allowed the popularity and consumption of video, and the benefits of 2D and 3D animated content to skyrocket.
Take advantage of video platforms!
This is why platforms like YouTube have become such big entertainers. The same goes with other giants like Facebook and Twitter; adding in the feature of video to both their desktop and mobile platforms. People love consuming content as videos and animation and enjoy spending their time in front of these screens, so much so that they often do not notice the hours flying by! And according to YouTube, 1 billion hours worth of video is consumed every day globally, which leaves a lot of room for your video advertising to get noticed!
So, with a love for video and moving images; the trend for advertising online has also moved towards video as the main way of selling; with static graphics and text-based ads as a complementary side dish.
The benefits of 2d and 3d animation also video adverts for marketing!
The benefits of 2d and 3d animation and video adverts for marketing is far greater and a more engaging method of advertising than traditional advertising. Statics show that video adverts are around 600% more successful at attracting customers than both direct mail and print advertising combined. With over 80% of all media consumption online being video traffic worldwide!
One of the benefits of 2d and 3d animation and video adverts is that they are far more efficient and so provide a quicker and more engaging way of getting information across to your audience; platforms like YouTube, Facebook, Twitter, Instagram and Linked-in understand this and so allow video advertising.
These platforms also use numerous ways of engaging people to view animated and video adverts by auto-playing content simply as you scroll through.
This is an incredibly effective way of getting someone to stop scrolling and preview the animated or video content. No doubt you will have scrolled through any one of these platforms and a random video of someone fixing up an old item or baking something or even a random advert started playing and you watched it, even though it had no relevance to your life!
The fact is that video marketing works and they know it! and so businesses that use video marketing are profiting! So there’s no better time to reap the benefits of 2d and 3d animated video adverts and start promoting your business! So what are you waiting for contact us today to and start your video marketing campaign!
It’s kind of like going back to the old days of TV advertising, but at a fraction of the cost and to a more connected and global audience. According to statistics, a customer is 64% more likely to purchase an item or service after seeing an animated advertisement, due to the interactivity they bring to consumers compared to other forms of advertising.
So, to sum up. People love video and animation. And trends and statistics show that video animated adverts are the most engaging and best way of getting a message across to your audience. It’s cost-effective and you can control your budget and timeframe of the adverts being visible. And any of our animation or video productions can, of course, be used on your own website and social media pages without any extra paid or sponsored costs. And people are more likely to share your animation over any other type of marketing. So the Benefits of 2d and 3d animation are exponential!
Contact Painting Pixels to start advertising your business
Now you know the benefits of 2d and 3d animation and video adverts; so start utilising it within your marketing campaigns and boost business.
Here at Painting Pixels, we specialise in creating bespoke 2D and 3D animations and video adverts for all the popular social media platforms and of course for use on your own site. Our videos can easily be shared accrues social media sites like Twitter, Facebook, Instagram, Google Business, and linked-in.
We also create traditional TV adverts and can buy air-time and submit the advert for you saving you the time and headache.
Painting Pixels is a premium multimedia digital design and marketing agency. We have over a decade of production experience servicing the high-end market and businesses looking for the best quality 3D animation, 2D animation, video production, interactive websites, and mobile apps.
So contact us today to start your digital marketing and advertising campaigns and start seeing better ROI, through more engaging user experiences. Check out our digital marketing page to see more. And be sure to check out our YouTube channel for some entertaining and informative content.