Marketing Campaign-
Background
The Breastfeeding Suffolk app was built for new mothers who are breastfeeding their newborns; the app has features to help with this, such as being able to track feed times but it also allows you to record your child’s development milestones and read daily information cards related to your breastfeeding cycle.
It also ensures new mothers are kept up to date and informed throughout by the full breastfeeding period by providing important contact details and links for local organisations and helpful information within the app.
They have both iOS and android versions, so no mother will be missing out on this helpful app.
The Task
The Suffolk Breastfeeding team came to Painting Pixels wanting a marketing campaign. They wanted various ads to be created for their breastfeeding app for both mobile and PC viewing. They needed it to be created for the Suffolk county council.
We create bespoke graphics for our clients, which make their ad campaigns stand out from the crowds!
The Process
As every project begins, we start with an idea. Once we know what we are creating, we start putting ads together.
We communicate with the client in order to choose the style and theme the client wants, meeting our client’s expectations is so important to us so we always make sure they are happy throughout the whole process!
Using A B testing, we figure out which ad performs best.
A B testing is a marketing technique used to see what variation of the webpage or application works best. One variation of the page is shown randomly to users and the other variation is shown to another portion of users.
Once we know which ad performs the best and creates the most conversions, the ad campaign goes live over the various platforms.
Results
The ad campaign was then ready to go live, the Suffolk breastfeeding team wanted it to be released across multiple media platforms. We produced mobile graphics, PC graphics and video ads to advertise their wide range of features and resources.
Overall, both Painting Pixels and Breastfeeding Suffolk were very happy with how this campaign came out! All of the ads followed a similar theme, which will allow audience members to easily recognise the ad each time they see it. They also explain what the app provides in a clear, concise manner.
Painting Pixels is a full-service digital marketing company, we provide a wide range of services including 2D animations, ad campaigns and graphic design. To browse all of our work, head over to our portfolio.
Contact us today at 01473 857860, info@paintingpixels.co.uk or at www.paintingpixels.co.uk/contact/
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