The real definition of “what is marketing”.
What is Marketing? A question that is always asked and not often answered…
According to Wikipedia, Marketing is the process of exploring, creating and delivering value to get the needs of a target market in terms of goods and services.
I guess they are right, although it is nearly impossible to define marketing in a simple sentence, this manages to give a very brief outline about marketing.
To every business, marketing is a way to gain traffic and attention – marketing is an ad, an animation, a leaflet, a post or a tweet. In todays society marketing is such a broad term as there are so many platforms to market on. Your options are limitless.
Businesses will market their services in the hope of gaining customers or clients, but there’s a lot more to it then one might think. From start to finish, marketing is present in business.
If you work in marketing, own a business or simply are interested in the subject, it is important to know what marketing truly is, so in the words of Painting Pixels…
Marketing is essentially any action made to try and attract traffic / an audience to a product or service through high-quality messaging. The aim is to deliver valuable content in the hope of driving sales.
Now we have clarified what marketing is, let’s talk about how to market…
Whether you are a fellow marketer, a beginner or looking for some tips for your small business, let’s get started.
Marketing has been around for years – since the 1950s… ages ago I know! Since then it has really evolved and individuals are now able to conduct campaigns across multiple platforms that have the ability to boost their business.
As we have said, the purpose of marketing is to attract consumers to your brand through your message, the idea is that your message will target your audience and convert them into a lead but how does an individual achieve that?
Types Of Marketing –
The answer is through one of these many types of marketing…
Search Engine Optimisation – SEO is the process of optimising content to help it rank higher in the search engines and therefore be shown to your target audience.
Social Media Marketing – this is huge in todays society, businesses use social networks such as Facebook, Instagram and LinkedIn to create an audience.
Content Marketing – Creating content and publishing it to reach your target audience is very common, blogs, infographics and animations are all part of this and it works!
Email Marketing – Communicating via emails with your target audience is a good way to build relationships and hopefully boost sales, newsletters are a popular method within email marketing as it often offers your audience updates and news about your business.
Influencer marketing – this type of marketing is often overlooked when looking at types of marketing, but to stay involved with this generation it is ever so important, using individuals with a high following and profile often creates sales.
These are just a few of the many types of marketing businesses use to create their audience.
No brand relies simply on one method of marketing, although it isn’t possible to use every method of marketing, it is important to come up with a strategy and select the most effective ones.
The 4 P’s –
I wanted to mention The 4 Ps of marketing, if you don’t know, get to know!
These give an overview of how marketing interacts with each stage of the business- Product, Price, Place and Promotion.
The product refers to a good or service that a company offers. A product should fulfil a customer’s demand or make them believe they need it and create new demand. Marketers need to understand the life cycle of a product, in order to be successful.
The price point is incredibly important if your product is listed too high, you could potentially lose customers. On the other hand, if you price it too low, you may lose more money than you make. There’s a fine line, which is why reviewing your competitor’s price is crucial to success.
Another thing marketers need to consider is discounting, deciding whether discounting is appropriate as it can draw some customers in but also can give the impression that it isn’t a luxury product and is less exclusive.
When trying to market or sell products, where you do this is so important. The goal is to get the product in front of the right audience that is most likely to buy, whether that be in stores, online or on adverts.
Promotion includes advertising, public relations and promotional strategy; the point of this is to show consumers why they need it and why they should pay a particular price for it.
Another thing that is important to remember when starting out in marketing is that not every social media platform will be right for your business, research your target audience and find out which platforms will reach them best!
I hope you now have a clear understanding of what marketing actually is, there are so many definitions out there, this should be a concise version of the millions of other articles out there.
Make sure to check out our other blogs for more information and tips on marketing, animations and more!