Whilst websites can serve a multitude of purposes they are typically used in business as an information repository that promotes your services and/or products online. What this means is that anyone with an internet connection can quickly and easily find out information regarding your company and what you can offer them.
What are the benefits of having a website?
With internet access being standard in most households; website ownership has become necessary for business’ to compete with competitors and ensure that their services are seen by as many people as possible. A website in particular allows you to inform and educate viewers with clearly structured and engaging content; whilst other forms of promotion may not allow for such depth.
Updating promotional material is often troublesome, requiring re-printing and rendering all prior material irrelevant. With a website the flexibility to edit, add or remove content means that prospective customers are always met with relevant and high quality information that highlights your company in the best possible light.
With so many different types of website it doesn’t take long to find one that suits you.
What are the different types of websites?
Whilst all websites promote your company in some form they also often serve more specific purposes. For most business’ a brochure website is usually the type of choice; serving the function of informing and promoting but nothing more. For other business’ an e-commerce website may be the better option; allowing for the sale of products/services on the website itself and making it easier than ever for customers to make a purchase. Other types of website less commonly used in businesses include blogs and forums amongst others. Blogs essentially consist of multiple ‘posts’ that each cover their own subject matter and are usually used to talk about what is ‘happening’ each day. Forums are websites that allow for community discussion in the form of threads and posts; a thread being a topic discussion and posts being individual comments within the thread. With so many different types of website you can be spoilt for choice; but this doesn’t necessarily mean your website will be good.
What makes a good website?
Whether or not a particular viewer would consider your website ‘good’ is completely subjective. There are however things that you can do to help you site stand out amongst the crowd. Augmenting your website with interactive elements, for example, helps to engage and stimulate those viewing your website. Making your website responsive means that it will intelligently detect the size of the screen upon which it is being viewed and then proceed to dynamically scale the website content to fit on that particular screen; ensuring that your website can be seen on any device including mobiles and tablets. Even more simplistic is the usage of high quality and bespoke graphical assets, making your website look visually distinct and representative of the quality of your company and services.