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Lucas Developments – Branding, Website & 3d Animation

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Lucas Developments – Branding, Website & 3d Animation

The Client

Lucas Developments are a Nottinghamshire based company operating in construction, property development, plant sales, machinery sales and cell site services. When approached by Lucas Developments they had no form of branding or digital marketing and promotional material and were looking for high quality and bespoke solutions to make them stand out.

Lucas Developments House Illustration
Lucas Developments Icon
Lucas Developments House

The Deliverables

Logo Design – Produce a large selection of logo concepts which will be gradually refined and altered to Lucas Developments’ specification; eventually providing a final logo design. The design needs to be bespoke and suitable for use on both digital and print material.

Business Card Design – Produce a business card design that incorporates the newly designed logo and establishes a brand through colour and shape. The digital files are to be provided in a print ready format.

3D Modelling & Animation – To plan, model and animate a series of short 3D clips to be used on the website. These need to fit into the aesthetic of the website and work on all possible platforms.

Website Design – Produce a selection of website designs that synergise with the logo and branding. These designs will then be altered and refined to Lucas Developments’ request with one of the designs then being selected.

Website Development – Develop the front end of the website based upon the design incorporating the previously created 3D Animations. The front end needs to be fully responsive; dynamically scaling to be clearly viewable on any device regardless of the screen size. The website needs to hook into a content management system so that text and imagery can easily be added, edited or deleted with no coding knowledge.

One important thing to note was that due to the complexity and the scale of the project Lucas Developments was concerned that not having an online presence sooner would have a detrimental effect on their business. As such, we created a temporary website for them so that they were able to promote and market the business for the whole duration of the project. This was something that Lucas Developments was delighted to have and showcased our commitment to customer satisfaction.

Our Process

Logo Design

Lucas Developments Logo

When designing the logo for Lucas Developments they were unsure as to what they were looking for. That is why we produced within excess of 50 different designs and variations for their viewing and consideration. This process involved creating an initial set of concepts that covered a whole array of design styles. From this Lucas Developments was able to select several styles which they liked which allowed us to then refine those designs and produce a few more of those particular styles. This process then continued until the number of possible designs was reduced and Lucas Developments picked a final design.

Business Card Design

Lucas Developments Business Cards

Once the logo was finished and approved we were able to work on the business card design. Whilst working on the design our focus was to produce a design that complimented the logo and as such reinforced a brand. Lucas Developments was then able to request any changes or alterations they desired before we provided them with the final, print-ready, double-sided design for their use.

D Modelling & Animation

LD Banner

When Lucas Developments approached us they knew they wanted something that would make their website stand out. Thanks to recent advancements in web coding technologies we knew that we would be able to embed any form of 2D or 3D Animation into a website; helping to bring it to life, tell a story or sell a service. When we spoke about the possibility of this Lucas Developments was surprised to hear that such things were possible and agreed that it would complement the website.

We began by planning where and what the animations would show. We decided that the inclusion of an animated banner at the top of the website would be a great way to grab attention and could be used to highlight the area of the website the user is viewing. The next stage was for us to create models to represent each of the clients’ core service sectors. These models were then textured and animated to produce short introductory yet suggestive clips to then be used on the website.

Website Design

Lucas Development Cell Site Services Mac 1
Corporate website design Ipswich suffolk
Lucas Development Plant And Vehicle Mac
Lucas Development Homepage Mac
Lucas Development Gallery Mac
Lucas Development Contact Mac

Before we could begin website development we needed to produce a design that would not only appeal to the client but to the website users. It was also important that the design worked well with the branding that we had already established with the logo and business card designs. We produced an array of designs for the client to choose from and presented them in the web browser.

The images were formatted in a way which made them appear just as the final website would appear on a desktop; despite being static imagery. This enabled the client to more effectively visualise what each design would actually look like as a website and as such enabled them to make a decision where they knew exactly what they were getting. Much like with the logo design the client was then able to make suggestions for alterations which we then carried out until a final design was selected.

Website Development

LD CMS

Now that the branding, design and animation were complete it was time to develop the website itself. The development of the website was split into two parts, frontend and backend. Looking at the front-end we build the website responsively from the ground up. This meant that regardless of the device you use to view the website you won’t be missing out on any content and everything remains clear. Aside from embedding the 3D Animation clips we knew that we wanted elements to make use of slight interactive animation. One example of this was the enquiry form on individual vehicle pages which fades in and out smoothly on the click of a button.

These features may seem small but truly added new depth to the website. The back-end requirements were a content management system that allowed the client to add, edit and delete website content. We knew that in order to maintain ease of use on the clients part we were going to have to heavily optimise and customise the back-end. As such we implemented specific categories for the different types of post and page featuring on the website.

We also implemented a plethora of custom input fields allowing the client to specify attribute such as make, model and price with ease. There was even the implementation of a custom PDF upload and attachment feature to allow the client to add PDF specification sheet attachments to each and every vehicle or part.

The Result

Once the project was complete the client was provided with a bespoke logo and branding solution; business cards in a print-ready digital format that made use of the new logo and branding and a professionally designed and developed responsive, interactive and animated website that further strengthened branding and promoted the business and its services in a positive manner.

The client was astonished at our capacity to address each and every design solution they confronted us with and the level of care we show for all of our clientele. With the ease of use in mind, the client was surprised by the simplicity of their backend systems and the speed at which they were able to modify their website. Our knowledge of multimedia design is what made this project possible as all of our talented individuals combined their expertise to provide yet another premium design solution.

Painting Pixels can produce a full branding package that will work well with your whole company image, fonts, styles, layout, logo, and colour range – assets that work in perfect sync with your logo, website, printed leaflets, business cards and more. Check out our Website Design service page to see more of what we can offer.

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    • Multimedia Animation

    We are extremely happy with the excellent animation that the team at Painting Pixels have created for EPBA – European Portable Battery Association. They worked with us every step of the way from providing guidance to the script writing to the final production. We will be using Painting Pixels for future projects and highly recommend them.”

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    Gabriella

    2D Explainer Animations for Kellen

    We worked with Painting Pixels on a couple of animated videos for one of our clients and were more than happy with the final result! Ali and his team were very easy to deal with, they responded very promptly and always came back with good suggestions and solutions to our issues. I wouldn’t hesitate to use their services again.

    Raquel

    Fun 2D Animation for J and L Recruitment

    I am really delighted to have discovered Painting Pixels. I did ponder as to what service I could expect having noted that your company seemed to be the only one offering such services within the Ipswich area. I cannot advise enough on how pleased and impressed I was with the service and end-product of which you provided. You have created a stunning, fun and engaging animation for us to throw out on the internet to help promote our services, and allowing us to engage better with our desired market and proving our understanding into the industry we work. Your creative thinking inside and outside the box has taken a subject matter that isn’t really associated with Jun and colour, to something that is interesting and exciting to watch and learn about. Based on how this animation has turned out, we will be creating more additional detailed animations based on particular segments and will definitely be using Painting Pixels again. I’m really happy with the result and would recommend using Painting Pixels for everything creative!

    James

    Website Design

    Working with Painting Pixels was a fantastic and stress-free process. I had a very tight budget but they still managed to create an amazing looking website for me. It has all the features that I want and is easy to manage and update. They were very clear with everything they were doing and gave great advice on making the website function as intended going forward. I still contact them if I get stuck when updating my website and they are always friendly and helpful.

    Maria

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    It’s wonderful working with Painting Pixels and watching my projects come to life. They have worked side by side with us over many years and produced many design assets including, high-quality information leaflets, responsive website and many video productions, which our patients find very helpful. They are good listeners and have a very professional service. We will continue to use them for all future projects.

    Kornel

    Bespoke 3D Logo Design

    I needed a logo created for my new company. I didn’t want just any old bog standard 2D logo from your everyday graphic designers. I needed a premium 3D logo, which had great detail and depth. I contacted Painting Pixels as I could tell they are experts in 3D. It was coming to the Christmas break and wanted to get the logo complete. They managed to fit my logo in to their schedule and even came back into the studio on Christmas eve to make some final adjustments. They created a fantastic looking 3D logo, which I can now use everywhere and it has the potential to be animated in the future. They went above and beyond and I’m extremely happy with the service and final product.

    Nick

    3D Animation for Video Production

    We’ve been working with Painting Pixels for many years now and they are our go to place for all things design and animation. We use them all the time for their expertise in 3D animation and motion graphics. If you need any kind of high quality design and animation give Painting Pixels a call; we did and never looked back.

    Tom

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    Wow what a find Panting Pixels where! They helped us put on the World’s Biggest Panto; with eye popping 3D Stereoscopic graphics. They were an exciting and creative bunch to work with and went above and beyond to deliver us additional content at the highest quality. The show was a success and we will be using them for all future shows.

    Jon

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    Painting Pixels developed our full branding package, which consisted of a new bespoke logo, responsive website and everything else in between including, letterheads, compliment slips, business cards and advertising leaflets. The designs where fresh and modern and gave us the appeal that we were going for. They listened to our requirements and delivered a high quality end product. We would recommend every time.

    Ben

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    Ben

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    Jonathan

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    Would Recommend Every time! I wanted a fantastic looking set logos which would both be corporate and not too corporate at the same time. Also I needed the logos to help bring all the different business services together but still make them look like they are full professional separate services but under the same company for better service and convenience. Painting pixels created a unique set of logos which looked professional and separated the business service cleverly by using different colours and a graphic feature. I am very happy with the result and out of the box thinking and would recommend them every time.

    Jamie

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    Fantastic Technology and Vision! We are a company which uses that latest in modern technology and design to create our extraordinary super cars. We needed a way to demonstrate particular features and to demonstrate also how specific features like the unique door system would open. Originally we were going to go for a standard 3D animation as we did not know about the 4d technology. We searched around for many different 3d design companies and Painting Pixels quality of work caught our eye. After a detailed meeting we were delighted to learn that they can offer exactly what we actually wanted which was indeed 4D animation. They created an Application for us which allowed us to rotate our new super car with the mouse which meant that we could precisely see how the car looks from every angle. Also the 4D allows us to zoom in and see how the more intricate design features worked. We are delight to have met with Painting Pixels as they had the vision to see beyond what we asked for and offered us a better solution to our problem and so gave us exactly what we wanted. This was a fantastic use of technology and Painting Pixels did a fantastic job.

    Weasley

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    Thanks for your continued Support! We have been working with Painting Pixels for many years now. We first came in contact with them when we needed to update our website. They created a hand crafted bespoke website for us and the unique look and design appealed well to our services and worked well with the head office guidelines. We did not have a large budget however Painting Pixels offered us this full and bespoke site at discounted rate as a charitable gesture. We are delighted with the website and appreciate the great value. Painting Pixels continues to support us and maintains the domain and also hosts the website free of charge. Good honest company, we would definitely recommend them.

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    AIF Poster Design

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    3D Paediatric Animation

    They gave more than expected! I have to say, I am very pleased with the outcome of this project. I’m no expert in the field of 3D animation but I knew that the budget that I had for this project was not very big. However Painting Pixels were very kind to take on the project and I am so impressed and absolutely blown away by the quality and effort that they have put in. I will be using them again and recommend them to everyone.

    Mike
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