Why is a Logo so important?

By admin

Why is a Logo so important?

Whether you’re looking for a new pair of shoes, out shopping, or maybe want a quick snack on some fast food, you’ll always be looking for the brands that you recognise. And what is the first thing you instantly recognise about these brands? The logo.

Logos are an underlooked aspect in many businesses, although they are basically the face of your business. People instantly associate the logo with businesses within a second of looking at it, take the McDonalds’ “arches”, a more recognisable symbol worldwide than the Christian Cross.

Want to make a good first impression? A poorly designed logo is definitely not the way to go, it needs to be eye-catching, and tailored to the target audience as well as applying to the business type.

But who can make use of a logo?

Anyone from small individual start-ups, freelancers and entrepreneurs, running any size of company from startup to small and of course large businesses should make use of a well thought through logo design. Anyone starting or in a business needs to make use of a logo as it’s important to appear more legitimate and professional, or perhaps a little less professional in order to appeal to certain target audiences, such as children or online social media businesses, like YouTube.

Businesspeople can use logos design multimedia studio ipswich branding norfolk colchester east-anglia bespoke 1

A Logo can be used any and everywhere that represents the business, such as the products and services the business offers, the office or stores that the business owns, websites, mobile apps, clothing and apparel, and much more that all gather to create a brand identity that makes the name of your business synonymous with the logo itself.

If you want to explore what makes up a brand and how they maintain consistency, check out our article on “What are brand guidelines?” for a detailed explanation.

What exactly makes up a logo?

A Logo doesn’t necessarily have to be abstract shapes and designs, they can simply be the name of the business that is stylised and presented in a way that represents the core values and mission of the business itself, as well as be appealing to the target audience, for example, a restaurant chain’s logo may be more warm and welcoming than a law firm, which may prefer minimalism and a less vibrant colour scheme for a more corporate look. 

A logo should contain multiple components including the different elements, in some instances, the graphical element can be taken from the text itself. Alternatively, the use of only shapes and symbols can be utilised to make an iconic and interesting logo and can adhere to certain shapes, such as circles, or its own specific shape unique to the brand. If you are looking for a more detailed explanation on what makes up a logo, and the elements that can or cannot affect it, check out our article on “How a logo is constructed”.   

Logo Elements basic 2 design multimedia studio ipswich branding norfolk colchester east-anglia bespoke 1

What makes a good logo? 

You may notice a certain trend with the majority of logos in a myriad of different business types; simplicity. Having too many features on your logo may be hard for the typical user to digest and recognise quickly, although this doesn’t mean you should not take time to make sure it’s perfect.

Colour, shape, symbols and font all make up the key aspects for a logo and having a clean logo that is simple to consumers is a crucial part of making a recognisable, and effective piece of branding material. Furthermore, making sure that it’s a clear symbol or text that can stand out allows the consumer to quickly identify and remember your company and allow your logo to become synonymous with your brand.

A bold shape or bright colour scheme may catch people’s eyes and draw their attention, with different colours giving off different moods and meanings to the consumer, for example, a baby blue may be more laid back and calming when compared to a glaring bright red. Some colours also complement and mix well with others, such as darker colours being used in combination with lighter colours.

Black and white are also viable colours depending on the level of seriousness and what type of tone that is appropriate for your business. Bright colours will naturally catch the human eye and can add more emotion to the branding of the business. If you want to explore the psychological effects of colours in branding and design in general further, you can check out our article on “Colour Theory” that explains this topic in detail.

A logo can also include text, most commonly being the name of the business, alongside any shapes or patterns it may also include. Many brands use the name of their business as the core aspect of their logo, but may also include elements of shapes or symbols in their marketing as well, for example, Nike is recognisable by both their name logo and their signature tick symbol. Or even not include any text at all, instead perhaps only the first letter of the company name, or simply all shapes and symbols.

In some instances, it is better to use the graphical aspect of a logo in place of the business name, especially on products or watermarks as they may be more recognisable than the name itself.

This is why we would recommend a logo which has multiple components including a graphical or symbol based element alongs side the text based name component of the logo.

Serif and sans serif text design multimedia studio ipswich branding norfolk colchester east-anglia bespoke 1

The type of font and style of text that you use should also be related to the type of business, such as using italics or a Sans Serif or Serif style text, Sans serif is easier to read due to the lack of embellishment in the characters themselves. Although Serif does have a more stylised and vintage look that may work with certain logo styles or colour palettes. Businesses tailored towards children will likely have a more relaxed font with hand drawn-style lettering, whereas more serious, professional business such as law firms may have a bold, striking and clean font.

What should I include in my logo?

Firstly, it needs to be relevant to the business type that you have, as you don’t want to create a colourful, playful and child-friendly logo if you’re opening a funeral home or a criminal law firm. Once you have determined what type of logo is relevant, there are many ways you can go about creating this logo. Firstly, you need to understand the major differences between the software available to you, and which may be more suitable for your business.

The adobe suite has a great selection of software for you to have your logo created in, with illustrator being very useful due to its ability to create and utilize vector images, allowing the logo to be scaled up or down infinitely without any loss of quality.

Vector imagery is an important tool in the creation of any branded media, including logos, as it allows images to maintain its original quality so that it may be used in a variety of different mediums, to learn more about vector imagery, and how it differs from bitmap imagery, check out our article “What is the difference between Vector and Bitmap images?” to learn more.

Alternatively, you could go the route of having a hand-drawn logo, either digitally or simply as a physical art piece. 3D is also a potential route for creating a logo, either as a 2D logo with a 3D effect to it, or a logo being entirely made within a 3D software and rendered out to create a more intricate and shaded logo with more detailed reflections to resemble a more lifelike object that is actually present in a physical space.

However using a detailed 3D render with intricate detail is not ideal for a logo. Our 3D butterfly, which is our mascot looks great in 3D and when represented on large screens or large prints. But not so great when scaled down to the size typically used on websites and business cards etc.

And so we use the 3D butterfly as a 2D vectorised version that is clean and easily identifiable.

standard vs 3d logo design multimedia studio ipswich branding norfolk suffolk colchester east-anglia bespoke 1

It is also important to understand how you want the audience to feel; welcomed, impressed, intrigued, relaxed, scared? These will all be wildly different depending on the business, but every aspect of the logo will impact the audience’s perception and mood connotation to the logo, and therefore the brand itself.

There can also be many different variations of the same logo, such as the standard, original design, the inverted logo that changes the colours to match different backgrounds, as well as mono, which restricts the logo to one particular colour. The logo also has to be used for many different types of media, such as mobile apps, and social media accounts that would require an icon version of the logo. In order to read more about the different types of logo and where they are used, check out our article here called “Logo Variants and when to use them”.

So what makes a logo so important?

If you haven’t realised by now, the logo is quite literally the face of your company and will be shown off to any and all people who come across your business. The logo will be the centrepiece for any branding you will have, so make sure that it is the best that it can be.

Here at Painting Pixels, we have talented designers that can make bespoke, premium quality logos and branding material so that your logo can be exactly how it needs to be. Check out our Logo Design page to see our assortment of logo designs.

And be sure to check out our YouTube Channel for more interesting and entertaining content.

  • Contact us


  • Multimedia Animation

    We are extremely happy with the excellent animation that the team at Painting Pixels have created for EPBA – European Portable Battery Association. They worked with us every step of the way from providing guidance to the script writing to the final production. We will be using Painting Pixels for future projects and highly recommend them.”

    Hans

    2D Animated Compliance Explainer

    ‘Working with the team at Painting Pixels was a very pleasant experience. They are very talented in their trade and helped guide us through the full animated production process. We worked with them from start to finish from the very first draft script, all the way through full animated production and to the final output. They were very flexible with our changes and patient for feedback. They delivered the project to the promised time and budget. We would happily use Painting Pixels again and would also highly recommend them to anyone wishing to showcase any product, service or idea”

    Gabriella

    2D Explainer Animations for Kellen

    We worked with Painting Pixels on a couple of animated videos for one of our clients and were more than happy with the final result! Ali and his team were very easy to deal with, they responded very promptly and always came back with good suggestions and solutions to our issues. I wouldn’t hesitate to use their services again.

    Raquel Ponte Costa
    Senior Association Manager / Kellen

    Fun 2D Animation for J and L Recruitment

    I am really delighted to have discovered Painting Pixels. I did ponder as to what service I could expect having noted that your company seemed to be the only one offering such services within the Ipswich area. I cannot advise enough on how pleased and impressed I was with the service and end-product of which you provided. You have created a stunning, fun and engaging animation for us to throw out on the internet to help promote our services, and allowing us to engage better with our desired market and proving our understanding into the industry we work. Your creative thinking inside and outside the box has taken a subject matter that isn’t really associated with Jun and colour, to something that is interesting and exciting to watch and learn about. Based on how this animation has turned out, we will be creating more additional detailed animations based on particular segments and will definitely be using Painting Pixels again. I’m really happy with the result and would recommend using Painting Pixels for everything creative!

    James
    J and L Recruitment

    Website Design

    Working with Painting Pixels was a fantastic and stress-free process. I had a very tight budget but they still managed to create an amazing looking website for me. It has all the features that I want and is easy to manage and update. They were very clear with everything they were doing and gave great advice on making the website function as intended going forward. I still contact them if I get stuck when updating my website and they are always friendly and helpful.

    Maria

    Website and Video Production

    It’s wonderful working with Painting Pixels and watching my projects come to life. They have worked side by side with us over many years and produced many design assets including, high-quality information leaflets, responsive website and many video productions, which our patients find very helpful. They are good listeners and have a very professional service. We will continue to use them for all future projects.

    Kornel

    Bespoke 3D Logo Design

    I needed a logo created for my new company. I didn’t want just any old bog standard 2D logo from your everyday graphic designers. I needed a premium 3D logo, which had great detail and depth. I contacted Painting Pixels as I could tell they are experts in 3D. It was coming to the Christmas break and wanted to get the logo complete. They managed to fit my logo in to their schedule and even came back into the studio on Christmas eve to make some final adjustments. They created a fantastic looking 3D logo, which I can now use everywhere and it has the potential to be animated in the future. They went above and beyond and I’m extremely happy with the service and final product.

    Nick
    Director / UV8

    3D Animation for Video Production

    We’ve been working with Painting Pixels for many years now and they are our go to place for all things design and animation. We use them all the time for their expertise in 3D animation and motion graphics. If you need any kind of high quality design and animation give Painting Pixels a call; we did and never looked back.

    Tom
    Director / Summer isle

    3D Stereoscopic Animation

    Wow what a find Panting Pixels where! They helped us put on the World’s Biggest Panto; with eye popping 3D Stereoscopic graphics. They were an exciting and creative bunch to work with and went above and beyond to deliver us additional content at the highest quality. The show was a success and we will be using them for all future shows.

    Jon

    Full Branding Package and Responsive Website

    Painting Pixels developed our full branding package, which consisted of a new bespoke logo, responsive website and everything else in between including, letterheads, compliment slips, business cards and advertising leaflets. The designs where fresh and modern and gave us the appeal that we were going for. They listened to our requirements and delivered a high quality end product. We would recommend every time.

    Ben

    3D Explainer Animation for Trade Show

    Fantastic service and communication! We wanted to exhibit our SEO services at a large internet convention. However due to our line of work, we didn’t have many images or graphics, which would help attract attention from the passerby. We wanted a way to demonstrate our services which mainly deals with statistics, web rankings and PPC and wanted a way to show off these services in a more visual manner. We heard about the quality work that Painting Pixels does so gave them a call. They came to our studio and brainstormed some great ideas with us. They created a fantastic 3d mascot and a whole new world and a completely new way of presenting a data driven service. We are delighted with the end result and we are also very much impressed with the level of communication that we received throughout the entire process. This is a completely different style of marketing for us; but because of the high level of communication and service; we felt very well looked after. We would highly recommend.

    Ben
    SEO Positive

    3D Animations for my clients

    I have referred a number of clients to Painting Pixels and they have always delivered great work, on time and within budget. It is refreshing to have such a good team on hand to help those clients who need 3D animations as part of their marketing or promotional campaigns.

    Simone

    Bespoke Website Splash Design

    Brilliant work under a tight deadline! I am very happy with the work done by Painting Pixels. I needed to have a web presence immediately as I would have an article which was to be published and released the following day. It was late in the evening and I really needed to have a website so that people could find my contact details online. I called Painting Pixels and they promised to put up a splash page which would contain all the necessary contact details. After a quick meeting they created a splash page which was ready for me in a matter of hours. The Splash page looked great and was online straight away. I am very happy with how they helped out in this very tight deadline and delivered what I needed with great speed, efficiency and service.

    Jonathan
    Director / Fine Forests

    Logo Design for FBS

    Would Recommend Every time! I wanted a fantastic looking set logos which would both be corporate and not too corporate at the same time. Also I needed the logos to help bring all the different business services together but still make them look like they are full professional separate services but under the same company for better service and convenience. Painting pixels created a unique set of logos which looked professional and separated the business service cleverly by using different colours and a graphic feature. I am very happy with the result and out of the box thinking and would recommend them every time.

    Jamie Finch

    Interactive Real-time Car App

    Fantastic Technology and Vision! We are a company which uses that latest in modern technology and design to create our extraordinary super cars. We needed a way to demonstrate particular features and to demonstrate also how specific features like the unique door system would open. Originally we were going to go for a standard 3D animation as we did not know about the 4d technology. We searched around for many different 3d design companies and Painting Pixels quality of work caught our eye. After a detailed meeting we were delighted to learn that they can offer exactly what we actually wanted which was indeed 4D animation. They created an Application for us which allowed us to rotate our new super car with the mouse which meant that we could precisely see how the car looks from every angle. Also the 4D allows us to zoom in and see how the more intricate design features worked. We are delight to have met with Painting Pixels as they had the vision to see beyond what we asked for and offered us a better solution to our problem and so gave us exactly what we wanted. This was a fantastic use of technology and Painting Pixels did a fantastic job.

    Weasley
    Director / Draco

    Online Advert Design

    Fantastic turnaround times! We needed a handful of online advertising banners at various pixel resolutions and needed them to be done quick. After a quick phone call; Painting Pixels created many different and original designs for us. The whole process was very fast; to my delight. So very happy with the all the designs, speed and service.

    UK Toys and Games

    Bespoke, Interactive Website

    Thanks for your continued Support! We have been working with Painting Pixels for many years now. We first came in contact with them when we needed to update our website. They created a hand crafted bespoke website for us and the unique look and design appealed well to our services and worked well with the head office guidelines. We did not have a large budget however Painting Pixels offered us this full and bespoke site at discounted rate as a charitable gesture. We are delighted with the website and appreciate the great value. Painting Pixels continues to support us and maintains the domain and also hosts the website free of charge. Good honest company, we would definitely recommend them.

    Sam

    Monitor My Baby Website Re-design

    Great Design work! We needed to have our e-commerce website redesigned. We didn’t want to use a common web development company as they tend to have a specific design style. So after a quick search we found Painting Pixels. Their work and range of skills looked very impressive. They created a very attractive design template that wrapped to the design structure of our site. The design appealed well to our customer base and looks bright, clean and colourful. It is both attractive and easy to navigate and so our website continues to function fantastically but also looks good. The re- design was created very quick and the whole integration and service as a whole was very efficient and so I am very pleased with how the project turned out. We will be using them again.

    Monitor My Baby
    UK Distributions

    Logo Re-creation – Intra natura

    Quality and great value for money! We wanted to have our logo recreated in hi-resolution, having looked at painting pixels website they looked like they had the right skills to deliver the logo with great quality and speed. We were not left disappointed. They done a great job in matching accurately to the original fonts and recreated the logo perfectly. If any new projects come up we will use them again.

    Nick
    Director / Intra Natura

    Illustration of Concept Data in a Beautiful Way

    Brilliant! I needed to demonstrate a concept that I had to add to my book. I created a rough black and white hand drawn sketch but needed it to be created in to a professional illustration. Painting Pixels understood the concept clearly and produced a fine illustration, which perfectly demonstrates my concept. It’s a complicated concept and so I am delighted that they understood it so well and recreated it with fantastic quality, brilliant.

    Taghreed

    Bespoke Website Design

    Complete Dedication! We needed a new website for our Ipswich market and so approached Painting Pixels. We had seen their previous work and were very impressed. We did not have the biggest of budgets and so were unsure of the quality of website that we would get. Painting Pixels were very friendly and assured us that they would give us nothing less than a quality site and they were right. The website that we got is way better than we thought. The way it both looks and functions is perfect. We were constantly updated with the progress and knew that they were completely dedicated to producing a site that we would love. I would recommend them every time.

    Wayne

    More Industrial Explainer Animation

    Superb Demonstration Animation! Industrial cleaning is never going to be the most exciting subject but with a minimal number of drawings and technical information Painting Pixels have helped us to explain our cleaning technologies via animation to clients from across the world including companies like Shell, BP and ExxonMobil. Painting Pixels were able to ‘get inside our heads’ , take our ideas and produce very high quality animations. Their customer service and communication were also great. Would highly recommend and happy to provide references.

    Managing Director / Tube Tech International

    3D Furnace animation

    Quality 3D Design service! The animation is great we love the detail in all the 3d assets. It really clearly helps us to demonstrate our industrial cleaning process. The quality of the animation is really good and complimented by a brilliant service. It’s obvious that you have given 110% It’s amazing how effectively you can work with minimal  drawings and technical information. Again a great quality piece of work and great service, we will be using you again.

    AIF Poster Design

    Thanks for helping us out! We really appreciate your help in taking on the design work for this campaign. We love the design and have had great compliments from everyone who has seen it. It’s really eye catching and people are taking notice of the campaign. Thanks again for helping us out.

    Ahad

    Logo Design – Your First Motor

    First Class Job! We needed a cool new logo but didn’t really know what we wanted. We looked around at many different design companies and their portfolio and range of work was very uninspired. We came across Painting Pixels and loved their work and range of design disciplines. We did not give them a design brief but instead just explained what the company does, the whole process was very quick and hassle free. They came up with this eye catching and memorable logo which we love. We are very happy with the speed and quality and would highly recommend.

    Jamie

    3D Dredging animation

    Way better than we had imagined! We needed a 3D animation which would clearly demonstrate a unique dredging process and wanted to showcase this at an exhibition. We called Painting Pixels to help make our animation. We did not at first realise that their offices were based three hours drive away, however we had no problems with dealing with a company that was not local to us. They were very flexible in meeting our requirements and clear in their approach. They constantly updated us on every stage of the process and the end product was way better than we had imagined. We had many comments at the exhibition regarding the quality of the animation and so we are very happy to have worked with Painting Pixels and will most definitely be using them again.

    Jayne
    Land and Water

    3D Industrial Animation

    With a very tight budget Painting Pixels were able to produce a top quality 3D animation in a short timeframe. Very pleased with the outcome and the interaction with Painting Pixels personnel. Will return to them without hesitation for our next project.

    Marketing Manager / Tube Tech International

    3D Paediatric Animation

    They gave more than expected! I have to say, I am very pleased with the outcome of this project. I’m no expert in the field of 3D animation but I knew that the budget that I had for this project was not very big. However Painting Pixels were very kind to take on the project and I am so impressed and absolutely blown away by the quality and effort that they have put in. I will be using them again and recommend them to everyone.

    Mike
    Director