Print marketing media is a very powerful form of marketing and comes in many different shapes and sizes. In this article, we are going to give you a quick rundown of some of the different forms of marketing as well and the individual benefits and uses they have.
According to statistics, consumers trust print advertisements 34% more than they trust search engine ads, showing just how important print media still is even during today’s digital age.
All of the following examples of Print Marketing Media are available through our Graphic Design Service
Catalogues are one of the larger forms of print marketing media and are more often than not used to list all products and prices that can be found in a shop. Catalogues can (but not always) include product descriptions also, usually, they are free to pick up from the shop itself, but can also be posted directly to homes of previous customers. Famous examples of Catalogues that spring to mind are the Argos catalogue as well as catalogues for various Fashion Brands that are posted directly to homes.
Leaflets are more often than not single pieces of paper that have been folded in a variety of different ways, usually containing information on a certain subject or advertising a product or service. Leaflets can be distributed in a number of different ways from being posted to homes to being handed out in the street or at events. Leaflets are also always seen at places such as hospitals containing information on certain illnesses or healthy living, and also at hotels where they advertise the local things to do and places to go in the area.
Brochures are frequently small books that contain information about a certain product or service, but brochures can also be in a magazine form with a glossy front and back cover, an example of this can be seen in holiday brochures.
Booklets are small thin books with front and back covers (not hard backed). Booklets usually give information on certain subjects but can usually go into more depth than other forms of print marketing media such as Leaflets or Flyers.
Flyers are small single or double-sided pieces of paper with images and information about an event or used for advertising also for spreading information or awareness on a certain subject. Flyers are usually handed out to people in many situations such as events, trade shows, on the street. This is due to the high quantity and lower cost of flyers, compared to other forms of print marketing media. They are ideal for conveying information to a large group of people.
Posters are one-sided paper or other material (thin fabric e.g) of varied sized with information and pictures that are put up on places such as walls and lamp posts, usually in public places. These can be used for a range of things, events, advertising businesses or services, information on subjects or can simply be used to display artwork.
Overall there are many different types of Print Marketing Media all with there own benefits and uses, some are used to be handed out to as many people as possible in order to spread the word (Flyers), some are left in relevant places to be picked up by the audiences they are targeting (Leaflets), some are posted directly to targeted audiences (Catalogues and Brochures) and some are put up in public places (Posters).
These types of print marketing media material are used by brands all the time in order to market their goods and services. To understand how businesses consistency within all of their marketing assets, including print, check out our article on Brand Guidelines for a more detailed explanation.
If you would like your own bespoke-designed print media as well as other types of professional content produced to boost your branding, get in contact with us today and we can start sky-rocketing your business to the next level! And if you want to see more of our services, have a look at our Graphic Design Service page, or contact us on 01473857860, alternatively, you can always email us at [email protected] for a free consultation.
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