2D Animation- The Electronic Message Standard For The European Gas Market
[email protected] was created in 1996, it is essentially a communication protocol for gas companies. Each gas company uses their own format and technology which made sharing data with trading companies very tricky, 4 companies then came together to combat this problem, however over many years, more and more companies adopted the same protocol. This then showed the protocols limits and a new standard for gas information exchange was needed… [email protected] was then created!
EdiGas is managed by a larger company called EASEE-Gas– the European Association for the Streamlining of Energy Exchange. They deliver efficient and harmonised solutions to support business processes across the different actors in the gas value chain, essentially they represent the entire gas value chain.
EASEE-gas have recently released a new version of [email protected] which is aligned with the Gas Role Model, this is basically the first common model across Europe, it defines the different interactions between gas market participants and provides common terminology for the roles used in the majority of European countries.
EASEE-Gas came to Painting Pixels for a 2-3 minute 2D animation to explain what [email protected] is, who was involved in it’s development and lastly, the positives of it. They wanted to explain these factors in a concise, easy-to-understand manner as the majority of people wouldn’t pick these things out from a standard document of writing.
That’s why 2D animations are so powerful, we compact the long document into key facts displayed through a quick video; we ensure that no crucial information is removed and this is always double checked with the client- just to be on the safe side!
As all 2D animations begin, we started with a plan; once the plan has been created we get on with the script, this is where we condense a long document into a digestible script that can be spoken in just a few minutes. This is then sent to the client so they can make any necessary changes, we always make sure to do this so we are certain we are moving in the right direction and are meeting the clients expectations.
Once the script is perfect, we move onto the recording of it, we choose a voice over artist from our library and ensure we choose the ideal one that fits the project.
At this stage, we usually create a doodle board or a storyboard, sometimes these are simply a rough sketch but others are a detailed plan, this gives our artists some clarity and understanding of what they need to create but also shows the client how it will look as a finished product. For this project, we created a storyboard, which clearly shows what each scene will contain.
Now all the planning has been done, our talented artists begin on production, they use Adobe After Effects frequently to produce bespoke graphics for each individual client. This is what makes every animation so different!
Once out artists have finished this, we render this to our client for any feedback or changes.
Eventually, the perfected production is ready to be shown to the world; we always make sure to take time and precision over every project as we care about our clients and also want them to put their best foot forward with their own clients!
Overall, we enjoyed working on and completing this 2D animation for EASEE-Gas all about [email protected], it was very educational and interesting as it isn’t a world we are often introduced too!
To see all of our work, head over to our portfolio, where you will find a range of services we can provide for your business!