Colours are not simply important, they are vital, and play a tremendous part in capturing people’s attention, their imagination and even evoking certain feelings. It’s important for us as designers to know about colours and their effects.
Why is a Logo so important? Whether you’re looking for a new pair of shoes, out shopping, or maybe want a quick snack on some fast food, you’ll always be looking for the brands that you recognise, and what is the first thing you instantly recognise about these brands? The logo. Logos are an underlooked […]
What are brand guidelines? A core component of any business’ success is having an effective and aesthetically impressive brand. This is created by many components that culminate in order to form the business’ branding material, that will be used in the marketing and may be used in or on products/services of the business itself. In […]
How a logo is constructed Logos are a fundamental piece of branding for any business and are constructed with many different elements and constructed to form the finished logo, here we will be exploring how a logo is constructed, what logos are made up of, and how it can be used successfully in a logo […]
Print marketing media is a very powerful form of marketing and comes in many different shapes and sizes. In this article, we are going to give you a quick rundown of some of the different forms of marketing as well and the individual benefits and uses they have. According to statistics, consumers trust print advertisements […]
What is Adobe Photoshop and why do we use it? We use Adobe Photoshop extensively in our everyday work. It’s our primary go-to software package alongside our trusted Lightwave 3D. We use Adobe Photoshop for multiple types of projects and use it to create all sorts of graphics, logos, posters, photo editing and also as […]