Colours are not simply important, they are vital, and play a tremendous part in capturing people’s attention, their imagination and even evoking certain feelings. It’s important for us as designers to know about colours and their effects.
Graphic Design
Why is a Logo so important? Whether you’re looking for a new pair of shoes, out shopping, or maybe want a quick snack on some fast food, you’ll always be looking for the brands that you recognise, and what is the first thing you instantly recognise about these brands? The logo. Logos are an underlooked […]
What are brand guidelines? A core component of any business’ success is having an effective and aesthetically impressive brand. This is created by many components that culminate in order to form the business’ branding material, that will be used in the marketing and may be used in or on products/services of the business itself. In […]
How a logo is constructed Logos are a fundamental piece of branding for any business and are constructed with many different elements and constructed to form the finished logo, here we will be exploring how a logo is constructed, what logos are made up of, and how it can be used successfully in a logo […]
Logo Variants and when to use them We see logos almost everywhere that we look, they are used digitally, in print, and can even be seen in the foam at the top of a cup of coffee we drink in the morning. They are the symbols used to help us instantly identify a brand or […]
Bitmap images are made up of a group of small, tiny square dots called pixels. Each pixel is given a colour and arranged in a pattern to form an image. When you zoom into a bitmap image you can see the individual square pixels that are arranged to create an image. Bitmap graphics can be […]
Print marketing media is a very powerful form of marketing and comes in many different shapes and sizes. In this article, we are going to give you a quick rundown of some of the different forms of marketing as well and the individual benefits and uses they have. According to statistics, consumers trust print advertisements […]
What is Adobe Photoshop and why do we use it? We use Adobe Photoshop extensively in our everyday work. It’s our primary go-to software package alongside our trusted Lightwave 3D. We use Adobe Photoshop for multiple types of projects and use it to create all sorts of graphics, logos, posters, photo editing and also as […]
So what is Graphic Design exactly? Graphic Design is the art of communicating a message to people by utilising imagery, layouts, and typography. It is the art of making something that is attention grabbing.
Having a recognisable brand is critical for businesses that want to stick around indefinitely, and the way to do that is to have exceptionally good branding on your side. I would like to go a little into what good branding will yield for your organisation.
Every man-made object in the world had to start somewhere and it almost always starts with an initial graphic design, whether it be a quick sketch, illustration or concept drawing. A graphical design is a quick and cheap way to visualise and advertise a product, service or business brand.
